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Hollywood Sign

Hollywood Hills
Los Angeles, California , 90068

Hollywood Sign pd
Photo: Jon Sullivan License: 2
The sign originally read "HOLLYWOODLAND," and its purpose was to advertise a new housing development in the hills above the Hollywood district of Los Angeles in 1923.

The letters that form the sign are 45 ft. (13.7 m) high, five feet (1.65 m) shorter than the original height.

In 1978, the Hollywood Chamber of Commerce set out to replace the intensely deteriorated sign with a more permanent structure. Nine donors gave $27,700 apiece to sponsor replacement letters made of Australian steel, guaranteed to last for many years.

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